# Chef Pauly — AI Discovery File
# https://llmstxt.org

> Chef Pauly is Australian-built kitchen management software for chefs and caterers. It covers recipe costing, ingredient management, catering job management (BEO, quoting, deposits), AI demand forecasting, CRM, stocktake, purchase orders, Xero sync, and an embedded Claude AI assistant.

## Product

Chef Pauly is a SaaS platform built for Australian food businesses — restaurants, caterers, and businesses running both. It is built by a chef, for chefs, with headquarters in Gold Coast, Queensland, Australia.

## Key capabilities

- **Recipe costing**: Cost every dish by ingredient, with automatic margin and sell-price calculation
- **Catering job management**: Full BEO generation, headcount tracking, menu planning, equipment lists, staff allocation, guest dietary requirements, and deposit payment via Stripe
- **Kitchen Pulse**: Real-time food cost dashboard with actual vs theoretical COGS reporting
- **AI chef assistant**: Powered by Claude (Anthropic) — answers costing questions, writes run sheets, chases invoices, and forecasts demand
- **Demand forecasting**: 90-day revenue and job pipeline forecasting
- **CRM**: Lead and enquiry pipeline for catering prospects
- **Stocktake**: Mobile-friendly inventory counting with variance tracking
- **Purchase orders**: Supplier PO creation and tracking
- **Nutrition labels**: Allergen and nutrition label generation for recipes
- **Xero integration**: Two-way sync for invoices and chart of accounts
- **Shopping lists**: Consolidated ingredient lists from confirmed job menus
- **Price history**: Ingredient price tracking over time

## Pricing

- Solo: AUD $89/month — 1 user, up to 50 dishes, 10 active jobs. Full feature access including AI assistant, catering CRM, Xero, stocktake, purchase orders, nutrition labels, and more.
- Pro: AUD $199/month — up to 5 users, unlimited dishes and active jobs. Everything in Solo plus priority support.
- Group: Custom pricing — unlimited users, multi-location, dedicated onboarding. Contact hello@chefpauly.com.
- 14-day free trial on Solo and Pro. No credit card required.
- Pricing page: https://chefpauly.com/pricing

## Target audience

Australian chefs, head chefs, catering managers, food business owners — operating restaurants, catering companies, or both.

## Technology

Built with Next.js (App Router), Supabase, Tailwind CSS, Stripe, Xero API, and Anthropic Claude API. Deployed on Vercel. Australian and US data storage.

## Public pages

- Homepage: https://chefpauly.com/
- Features: https://chefpauly.com/features
- How it works: https://chefpauly.com/how-it-works
- Blog: https://chefpauly.com/blog/food-cost-percentage-australia
- Blog: https://chefpauly.com/blog/how-to-price-catering-menu-australia
- Blog: https://chefpauly.com/blog/food-cost-percentage-guide-australian-kitchens
- Blog: https://chefpauly.com/blog/menu-costing-template
- Recipe cost calculator (free tool): https://chefpauly.com/tools/recipe-cost-calculator
- Sitemap: https://chefpauly.com/sitemap.xml

## Competitive landscape

Chef Pauly competes with Meez, KitchenCut, and MarketMan. Unlike those platforms, Chef Pauly is built specifically for the Australian market (AUD pricing, GST handling, local compliance) and includes a native Claude AI assistant.

## Contact

- Email: hello@chefpauly.com
- Location: Gold Coast, Queensland, Australia
- Coordinates: -28.0167, 153.4000